“Rooted in Life” is the philosophy the brand was founded on and still carries to this day as we continue to support creative individuals in their personal expression. Rooted in skate, snow, art and music, ELM has been dedicated to clean aesthetics and attention to detail since the beginning.
The concept of ELM began in 2001 as a response to the lack of style focused, creatively designed headwear. Available only to a select number of retailers on a limited basis ELM has since seen steady growth each season and in Fall 2009 introduced our first apparel collection with the same clean aesthetic, attention to detail and superior quality the brand has become known for.
Season after season ELM has remained committed to a seamless fusion of quality, creativity and attention to detail from the roots from which the brand has grown. From the first stitch to the last length of yarn, ELM remains committed to the idea that it’s all in the details.